Breeze Airways’ Strategy in Southern New England

Breeze Airways has adopted a business model that prioritizes secondary and underserved airports, minimizing congestion and providing travelers with direct routes that are often overlooked by major airlines. Its focus on affordability, customer experience, and flexibility makes it an attractive option for budget-conscious travelers. Some of Breeze Airways’ key strategies include:

• • Point-to-Point Route Model: Instead of traditional hub-and-spoke operations, Breeze flies directly between smaller cities, reducing layovers and travel time. • Affordable Fares with Flexible Options: Breeze offers multiple fare classes, including ‘Nice,’ ‘Nicer,’ and ‘Nicest’ options, catering to budget travelers and those seeking more comfort. • Modern and Efficient Fleet: The airline operates a fleet of fuel-efficient Airbus A220s and Embraer E190/E195 aircraft, allowing it to serve both short and medium-haul routes efficiently. • Tech-Driven Approach: A seamless digital experience, including a user-friendly app for bookings, check-ins, and managing flights, enhances customer convenience.

Additional Advantages of Breeze Airways

• 1. Seasonal and Niche Routes • Breeze Airways focuses on providing seasonal routes tailored to vacationers, including flights to leisure destinations that are underserved by larger airlines. • It frequently adjusts its network based on demand, allowing it to efficiently allocate aircraft to high-traffic routes during peak travel seasons. 2. No Change or Cancellation Fees • Unlike many traditional airlines, Breeze Airways offers fee-free changes or cancellations up to 15 minutes before departure, giving travelers greater flexibility. 3. Sustainability Initiatives • The airline’s fuel-efficient Airbus A220 aircraft reduce carbon emissions compared to older planes, aligning with the growing demand for eco-friendly travel options. • Breeze's strategy of avoiding congested airports also contributes to lower fuel consumption and reduced delays. 4. Expanding Business Travel Appeal • While primarily a leisure airline, Breeze's point-to-point routes appeal to business travelers who prefer direct flights from secondary airports. • The ‘Nicest’ fare option includes business-class-style seating, making Breeze an affordable alternative for corporate travelers.

Challenges Facing Breeze Airways

• 1. Limited Route Network While Breeze serves unique routes, its overall network is still small compared to major airlines, limiting traveler flexibility. 2. Market Competition Established low-cost carriers like Southwest, Spirit, and JetBlue also target budget-conscious travelers, making competition fierce. 3. Operational Hurdles Since launching during the pandemic, the airline has faced staffing challenges and fluctuating demand, which could impact its long-term stability. 4. Brand Awareness As a relatively new airline, Breeze Airways still needs to build brand recognition among travelers in Southern New England and beyond. 5. Dependence on Secondary Airports • While secondary airports reduce congestion, they may lack the infrastructure and connectivity of major hubs, making it harder for Breeze to attract frequent travelers. • Smaller airports often have fewer public transportation options, potentially limiting accessibility for some passengers. 6. Potential for Service Reductions • Due to its dynamic business model, Breeze may discontinue underperforming routes, causing uncertainty for travelers who rely on specific direct connections. 7. Absence of Codeshare Partnerships • Unlike major carriers, Breeze Airways does not participate in airline alliances or codeshare agreements, making multi-leg international travel less seamless for passengers. 8. Competition from Larger Airlines Expanding Direct Routes • Legacy carriers and low-cost airlines are beginning to add direct routes to previously underserved markets, reducing Breeze’s competitive edge.

Positive Aspects of Breeze Airways

• 1. Affordable and Competitive Pricing Breeze Airways offers lower fares than legacy carriers, making travel more accessible for passengers in Southern New England. 2. Unique and Convenient Routes By targeting underserved airports such as TF Green Airport (PVD) in Rhode Island, Breeze provides direct flights that may otherwise require layovers. 3. Comfortable Experience Passengers appreciate Breeze’s modern, spacious aircraft, which provide better legroom and comfort compared to other budget airlines. 4. Flexible Fare Options With different fare categories, Breeze caters to both budget travelers and those willing to pay for added comfort and amenities. 5. Strong Customer Service Focus Breeze has positioned itself as a ‘Seriously Nice’ airline, emphasizing friendly and efficient customer service.

FAQs

• 1. What destinations does Breeze Airways serve in Southern New England? Breeze currently operates flights from Providence, RI (PVD), and Hartford, CT (BDL), with plans to expand to more underserved destinations. 2. How does Breeze compare to other low-cost carriers? Breeze offers a more customer-friendly experience with spacious seating, flexible fares, and a focus on direct routes from smaller airports. 3. Is Breeze Airways safe and reliable? Yes, Breeze operates modern, fuel-efficient aircraft and adheres to industry safety standards, ensuring a safe and reliable travel experience. 4. Does Breeze Airways offer in-flight amenities? Yes, premium fare classes (‘Nicer’ and ‘Nicest’) include extra legroom, in-flight snacks, and enhanced baggage allowances. 5. Can I earn loyalty points with Breeze Airways? Currently, Breeze does not have a traditional frequent flyer program, but it may introduce one in the future as it expands.